Top Search Engine Marketing Agencies

How many times have you been in a social situation and you meet somebody who asks – “what do you do?”. Many many times I’ll bet, it’s a natural question after all. Anyway I have experienced this many times and as you can imagine, when I say I run a Search Engine Marketing Agency, people have a lot of questions.

Now it’s not that I don’t like talking about my Search Engine Marketing Agency, I really do. It’s just that I’ve realized with such a thirst for this information I thought I could save some time (and my voice) by writing an article and pointing people towards it. Anyway, here it is…

What does a Search Engine Marketing Agency (SEMA) Do?

Well a SEMA will usually offer a range of services to help a company grab the lions share of available business in their niche from the Internet. These services are many and complex but may be broadly split into two main areas:

1) Pay Per Click (PPC) marketing

2) Search Engine Optimization (SEO)

Here’s what it means…

Pay Per Click (PPC)

If you have ever done a Google search (and I’ll bet you have) you will have noticed some small classified advertisements that appear in a column down the right hand side of the screen.

It’s called pay per click because if you put up one of these ads you pay a fee every time somebody clicks on it. The problem with PPC is that if you don’t know what you are doing you really can lose your shirt. You could have hundreds of people clicking your ad but not buying your product or service. Oh yes this really happens – I lost around $1200US learning how to do this properly some years ago.

Most importantly your ad needs to be targeted to your client. If you attract people who don’t really want what you are selling then you are going to make losses. You could write ‘click here now to get money free’ and you would get lots of clicks on your ad – so far so good – but then when they find out your selling insurance or whatever they click away without buying but you are left with a bill for the ad – ouch!

So you want lots of clicks but only for qualified targeted customers. So then you need to know how to write an ad to attract those ideal customers and how to split test different ad copy (the words in the ads) to get the best results. There are also a million (well maybe a little less than that) other things you need to think about to make PPC work – Choosing the best keywords which give good results but don’t cost too much, how to create one ad per each keyword to give you a good ‘Google score’ and minimize the cost per click, how to set out your website sales page – again for a good Google score. Anyway you get the idea – without years of training and experience it would be a miracle to make money using PPC. However with the right training and experience fortunes can be made!

Search Engine Optimization (SEO)

This isn’t paid advertising like PPC so you are less likely to make losses, but the effects are not so instant. It would probably take weeks for an expert to get a website on the first few pages of a Google search for somebody with no training or knowledge it is virtually impossible! Often un optimized sites don’t exist on Google at all not even on the 500th page.

So what is SEO anyway? For very low competition keywords (less than 500,000 competing pages) you may be able to make headway with ‘on page’ SEO. This means setting up the information on your website so that Google will know that it is “about” your chosen keyword. By the way, choosing the right keyword is absolutely critical to any search engine marketing endeavor. You need to find keywords with a high search volume and low competition or all your efforts will be in vain. This in itself can take hundreds of hours of painstaking work for an amateur.

For competitive key words “on page” SEO isn’t going to get you far. For competitive key words you need to take it to a whole new level and get back-links. Back-links are like recommendations from other websites. Ideally you want back-links from other highly ranked web sites which have the right ‘anchor text’. The anchor text is the word that people click on to get to your site. For example a third party site might have the word ‘insurance’ in the content. If that word has a link back to your site then Google will know that your site is about… you guessed it ‘insurance’. Now all you need to do is get hundreds – if not thousands – of those back links. Do that and you have a good chance of getting into the first few pages of Google when somebody searches on-line for your keyword! Again this is just the basics you need to know all about ‘no follow’ links, authority pages, reciprocal links etc. etc. etc.

So there you have a basic outline of what a ‘Search Engine Marketing Agency’ does. Of course you could try and do it yourself but I wouldn’t recommend it. A much better idea is to get a SEM Agency to help you. The ROI can be realized in a very short time. It has been known for a good SEM strategy well implemented to increase the income of a business by multiples! Many businesses have dominated their local markets with these types of strategies and become known as authorities within their niches!

Seven Facts That Nobody Told You About Are Rideshare Services Safe?

Duty of Care Considerations: Organization Vs Private user:

As a private user of rideshare services, there are multiple things you can do to help improve travel safety. Click here to read our article on 7 Essential Ecommerce Design Elements for Successful Stores

An organization should have robust journey management and overland transportation plan for its travelers. executive protection Abuja The moral and legal duty of care that is placed on an organization increases the risk of litigation if an incident occurs, but more importantly (we think) is that if the basics are not carried out, and cost is put before security, then travelers are placed at increased risk, which can be mitigated significantly with the right precautions in place.

  • Liaise with a security company for any travel to regions considered challenging or of increased risk. Seek consultation from subject matter experts as to the risks, and how to manage them. Contact Us
  • Assess the destination and understand the specific risk of that location.
  • Use a secure transportation service that has enhanced vetting of drivers, local drivers with all licensing and checks, and appropriate and secure vehicles.
  • Empower your travelers by teaching them how to stay safe, increase situational awareness, and react appropriately if an incident occurs. Consider a travel security training course such as ExploreSecure®

Are rideshare services safe?

Rideshare services are not as safe as you think. There are multiple considerations to take into account when weighing up the risk of rideshare services versus taxis, or private transportation and secure transportation services. Executive Protection Mexico City The variables are numerous and include country, city, and location of use, time of day, destination, reason, and who you are to name a few.

Here are the Top 5 risks to take into account when considering the use of rideshare services:

Top 5 Risks of Using Rideshare services

  • Fake drivers

Fake drivers are another concerning problem for the rideshare community.  In March 2019, a female student from North Carolina was kidnapped and murdered after she boarded a vehicle, she believed was her Uber.  This is not an isolated incident and is an increasing concern on a global scale. Implementing logical mitigation measures will help to reduce the risks.  For example, checking the vehicle’s make, model and registration, make sure the driver’s name and/or photo matches your records and ensure your driver has your correct details before getting into their vehicle.  Unfortunately, it’s not possible to completely mitigate the risks.  Boarding a stranger’s vehicle will most likely put you in a vulnerable position, remaining vigilant is crucial.

  • Over-reliance on the App

A rideshare driver, for the majority, is not a full-time professional chauffeur and is generally reliant on an App to move from location to location. They follow the guidance from the App blindly. This may be ok in some cities. But as soon as you move into more challenging or dangerous environments one wrong turn or one ‘shortcut’ provided by Waze could lead the vehicle (and therefore the user) into a high-risk environment. Imagine taking a wrong turn in Rio de Janeiro and ending up in a favela. Or, taking a shortcut through a Mexico City suburb.

  • Road Traffic Crashes

Road Traffic Crashes (RTC) are identified as the number one cause of death for travelers worldwide and it’s becoming a global health concern.  The vast majority of Rideshare drivers are part-time drivers, not professional, nor trained. The majority just jump in the car on their way home from work and do a few extra hours to supplement income. This also significantly increases the risk of fatigued driving, which is a major risk factor and a cause of multiple accidents.

  • Risk of Assault

Companies like Uber and Lyft have claimed all their drivers go through some level of security checks before they can operate on the ground.  However, this does not necessarily mean they are genuine or trustworthy, nor does it demonstrate how competent they are behind the wheel.  For example, a male driver from Washington, who worked for both Uber and Lyft, reportedly committed at least five sexual assaults, including rape, against females since 2014 while on duty.  His most current attack was in March 2019 and has subsequently been arrested.

  • Insurance Coverage Ambiguity

An organization sending employees, students, or volunteers abroad has a legal and moral duty of care for their personal safety. Transporting employees through ridesharing companies and/or unregulated taxis increases the level of risk for the employees, and heightens the corporate liability of employers. There is also no specified insurance coverages, and if something goes wrong the user can only file against the driver who will likely not be covered to provide transportation services.

7 Essential Ecommerce Design Elements for Successful Stores

What is popular in eCommerce web design Toronto is constantly changing. If you are creating a web page, it is important to be aware of current trends so that you can tap into them in order to make your site a success. The following tips will review some of the most popular eCommerce web design Toronto elements that are currently being used; take the information and use it to create a page that is uniquely your own.

Circles have been around for a while, but they have gone through periods where they have not been utilized as often. Now, however, circular shapes are surging forward in popularity again. Consider using a circle images as your navigation links or use them to highlight an important aspect of the site. Visitors’ eyes will naturally be draw to these elements, so they are a great way to add to the aesthetic appeal of your page.

Don’t make things too complicated. Ultimately, visitors to your site simply want to get the information or products that they need, and they want to do it fast. Rather than cluttering up your page with distracting text and images, only put up what needs to be there. Your visitors are much more likely to complete the action they came to your page for that way (like buying a product or ordering a service from you). You can still utilize this tip even if you feel that you have a lot of information that needs to go on your site. Simply consider how you can set everything up so that it is as clean as possible. This means thinking about where you want your headings to go, how you want your content to be displayed, etc.

If you have several links to pages within your ecommerce website design, it is a good idea to consider using a multi-column menu. While many sites simply place their links on the left side of the page, descending vertically down toward the bottom, it is becoming more apparent that visitors actually respond better if the links are located at the top of the page. Play around a little with this idea and see what you can come up with. For example, your links could surround the logo of your page and create an attractive header that guests will naturally be drawn to. Be creative!

Finally, don’t overlook things like banners and ribbons. These design elements can give your site that extra something special, and you can often find downloads available for free online. If you are interested in creating your own, simply search the Internet for a tutorial that will guide you in what to do.

eCommerce web design Toronto is often a challenging task. What is popular and trendy can change in the blink of an eye. However, take this information to heart and consider incorporating some of the elements into your page if you feel it meshes with your vision of what you want your site to become. Don’t forget to put your own unique twist on the information; that is what will truly make your website stand out from the rest!